Market Lens — bank market footprint analysis from FDIC Summary of Deposits (June 2025), Census PEP, BEA and BLS QCEW.
A $15.2bn book; 18.8% of deposits sit in high-growth markets; the largest market is 39.3% of the book; 2 high-growth markets are losing share.
Generated 22 Aug 2026, 03:35 UTC · drafted over all 38 markets · 11 citations, every one resolved against the computed rows
38 markets
9 of 38
Deposits are this bank’s pro forma SOD book in each market, not market size. Jackson’s 30.4% is share of that metro; 39.3% is share of Trustmark Bank’s own book.
Every market the bank books deposits in, shaded by the column the table is sorted by. Drag to pan, scroll or use the controls to zoom; the arrow keys move between markets.
Footprint map
Each shaded region is a market, not a state — CBSAs cross state lines, and rural markets are single counties drawn on top of the metro layer.
Shading: Bank deposits (current) (US dollars) · sequential ramp · 38 markets in view
Sequential ramp on slate with alpha, five quantile bins — this measure carries no direction.
Trustmark Bank (cert 4988) · 38 markets · unfiltered · as of 22 Aug 2026, 03:35 UTC
Loading county geometry…
Click a market to open it. Scroll or pinch to zoom, drag to pan, double-click to zoom in, and the buttons in the corner do the same from the keyboard — Fit returns to the whole footprint. The map itself is one tab stop: Tab moves into it, the arrow keys move between neighbouring markets, Home and End jump to the first and last, Enter or Space selects, and Escape clears the selection.
Panama City-Panama City Beach, FL is a growth market where the franchise is already established (Entrenched Leader).
Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.
Crestview-Fort Walton Beach-Destin, FL is a growth market where the franchise is already established (Established - Mature).
Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.
Houston-Pasadena-The Woodlands, TX is a growth market where the franchise is already established (Established - Mature).
Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.
Jackson, MS scores below the national distribution on the growth composite.
A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.
Memphis, TN-MS-AR scores below the national distribution on the growth composite.
A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.
Hattiesburg, MS scores below the national distribution on the growth composite.
A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.
3 strengths · 3 watch items · 11 cited figures. Hover a figure to raise its row on the map and in the ranking table; select it to open that market in full.
Where would the next branch buy the most incremental share, given where the franchise is already entrenched?
0 claims dropped — every claim on screen resolved against the computed rows. The 11 figures above are the ones that survived that check.
Machine-generated from the computed figures shown above. Every number is calculated in Python and cited; the model interprets and never calculates. It is interpretation, not a statement about the institution’s condition or management.
Sorted client-side from the complete row set. Sort, filter, density and the selected market all live in the URL, so a shared link reopens exactly this view.
38 markets shown · sorted by Bank deposits (current) high to low · 40 columns hidden
CSV carries the sort, the visible columns and the filtered row set exactly as shown, plus a provenance header. XLSX and PowerPoint are the logged N6 waiver (P1-05).
| Row actionDetail | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jackson, MS | 27140 | MS | Secondary Metro | Medium | Entrenched Leader (consolidating) | $199.2m | 5.3% | $6.0bn | 30.4% | -416 bps | -0.15 | ||
| Memphis, TN-MS-AR | 32820 | MS|TN | Major Metro | Low | Established - Mature | $55.0m | 4.2% | $990.0m | 2.6% | +34 bps | -0.55 | ||
| Panama City-Panama City Beach, FL | 37460 | FL | Small Metro | High | Entrenched Leader | $112.6m | 9.5% | $788.0m | 17.7% | +315 bps | +1.53 | ||
| Crestview-Fort Walton Beach-Destin, FL | 18880 | FL | Secondary Metro | High | Established - Mature | $87.4m | 9.2% | $611.7m | 7.7% | +6 bps | +1.11 | ||
| Houston-Pasadena-The Woodlands, TX | 26420 | TX | Major Metro | High | Established - Mature | $53.1m | 2.5% | $584.6m | — | — | +0.73 | ||
| Hattiesburg, MS | 25620 | MS | Small Metro | Medium | Entrenched Leader | $70.0m | 4.9% | $559.8m | 12.9% | -362 bps | -0.01 | ||
| Montgomery, AL | 33860 | AL | Secondary Metro | Medium | Established - Mature | $64.1m | 8.0% | $448.9m | — | — | -0.12 | ||
| Mobile, AL | 33660 | AL | Secondary Metro | Medium | Established - Mature | $71.3m | 4.9% | $427.9m | — | — | +0.11 | ||
| Vicksburg, MS | 46980 | MS | Micropolitan | Low | Entrenched Leader | $174.4m | 4.6% | $348.8m | 28.4% | -14 bps | -0.75 | ||
| Huntsville, AL | 26620 | AL | Secondary Metro | High | Established - Mature | $85.0m | 9.4% | $340.0m | — | — | +1.51 | ||
| Brookhaven, MS | 15020 | MS | Micropolitan | Medium | Entrenched Leader | $104.7m | 4.7% | $314.1m | 31.8% | -165 bps | -0.13 | ||
| McComb, MS | 32620 | MS | Micropolitan | Low | Entrenched Leader | $76.3m | 5.3% | $305.0m | 24.4% | +416 bps | -0.47 | ||
| Meridian, MS | 32940 | MS | Micropolitan | Low | Entrenched Leader | $94.6m | 5.8% | $283.8m | 15.3% | +161 bps | -0.52 | ||
| Laurel, MS | 29860 | MS | Micropolitan | Low | Entrenched Leader | $129.3m | 4.2% | $258.6m | 14.1% | +29 bps | -0.40 | ||
| Birmingham, AL | 13820 | AL | Major Metro | Medium | Established - Mature | $51.4m | 11.7% | $257.1m | — | — | +0.07 | ||
| Daphne-Fairhope-Foley, AL | 19300 | AL | Secondary Metro | High | Established - Mature | $55.1m | 10.5% | $220.3m | — | — | +1.88 | ||
| Selma, AL | 42820 | AL | Micropolitan | Low | Established - Mature | $211.3m | 6.6% | $211.3m | — | — | -1.08 | ||
| Escambia County, Alabama | 01053 | AL | Rural | Medium | Established - Mature | $102.7m | 6.5% | $205.5m | — | — | -0.08 | ||
| Tupelo, MS | 46180 | MS | Micropolitan | Low | Established - Mature | $46.3m | -1.5% | $185.1m | 3.7% | -409 bps | -0.63 | ||
| Marion County, Mississippi | 28091 | MS | Rural | Low | Entrenched Leader | $80.9m | 6.7% | $161.8m | 23.9% | +157 bps | -0.57 | ||
| Columbus, MS | 18060 | MS | Micropolitan | Low | Entrenched Leader | $53.6m | 0.4% | $160.8m | 9.9% | -271 bps | -0.34 | ||
| Smith County, Mississippi | 28129 | MS | Rural | Medium | Entrenched Leader | $73.0m | 5.8% | $146.0m | 52.8% | +112 bps | -0.01 | ||
| Corinth, MS | 18420 | MS | Micropolitan | Low | Entrenched Leader (consolidating) | $72.4m | -1.8% | $144.7m | 15.1% | -614 bps | -0.75 | ||
| Butler County, Alabama | 01013 | AL | Rural | Medium | Established - Mature | $44.7m | 4.1% | $134.0m | — | — | -0.30 | ||
| Greenville, MS | 24740 | MS | Micropolitan | Low | Entrenched Leader (consolidating) | $65.6m | 3.1% | $131.3m | 10.4% | -136 bps | -1.44 | ||
| Greenwood, MS | 24900 | MS | Micropolitan | Low | Entrenched Leader (consolidating) | $63.9m | -0.6% | $127.8m | 11.0% | -651 bps | -1.59 | ||
| Monroe County, Alabama | 01099 | AL | Rural | Low | Established - Mature | $126.0m | 0.8% | $126.0m | — | — | -0.75 | ||
| Leake County, Mississippi | 28079 | MS | Rural | Medium | Entrenched Leader | $61.0m | 2.2% | $122.0m | 23.4% | -182 bps | +0.10 | ||
| Eufaula, AL-GA | 21640 | AL | Micropolitan | Low | Established - Mature | $54.5m | 4.7% | $109.0m | — | — | -0.72 | ||
| Amite County, Mississippi | 28005 | MS | Rural | Medium | Entrenched Leader | $47.5m | 6.7% | $95.0m | 57.1% | +947 bps | -0.08 | ||
| Oxford, MS | 37060 | MS | Micropolitan | High | Established - Mature | $45.8m | -0.6% | $91.5m | 4.4% | -317 bps | +0.38 | ||
| Pensacola-Ferry Pass-Brent, FL | 37860 | FL | Secondary Metro | High | New Entrant | $84.7m | 54.6% | $84.7m | 1.3% | +67 bps | +0.83 | ||
| Auburn-Opelika, AL | 12220 | AL | Small Metro | High | Established - Mature | $37.5m | 3.0% | $75.0m | — | — | +0.63 | ||
| Marengo County, Alabama | 01091 | AL | Rural | Low | Established - Mature | $36.5m | 2.2% | $73.0m | — | — | -0.53 | ||
| Gulfport-Biloxi, MS | 25060 | MS | Secondary Metro | High | Established - Mature | $29.7m | 7.3% | $59.4m | 1.2% | -24 bps | +0.46 | ||
| Tuscaloosa, AL | 46220 | AL | Secondary Metro | Low | Established - Mature | $24.9m | 43.2% | $24.9m | — | — | -0.37 | ||
| Starkville, MS | 44260 | MS | Micropolitan | Medium | Established - Mature | $17.7m | 10.8% | $17.7m | 1.1% | +30 bps | -0.13 | ||
| Neshoba County, Mississippi | 28099 | MS | Rural | Medium | Established - Mature | $13.3m | -20.7% | $13.3m | 1.4% | -1,284 bps | -0.29 | ||
| Totals over 38 markets shown | $15.2bn | 57 counties · 181 offices |
Select a market — on the map, in the ranking table above, or through a figure cited in the brief — to see it in full here.
Every threshold, gate and vintage, generated with this bank’s own figures.
Trustmark Bank (cert 4988) · 38 markets · unfiltered