Market Lens — bank market footprint analysis from FDIC Summary of Deposits (June 2025), Census PEP, BEA and BLS QCEW.
A $29.3bn book; 34.4% of deposits sit in high-growth markets; the largest market is 23.0% of the book; 8 high-growth markets are losing share.
Generated 22 Aug 2026, 03:35 UTC · drafted over all 41 markets · 12 citations, every one resolved against the computed rows
41 markets
18 of 41
Deposits are this bank’s pro forma SOD book in each market, not market size. New Orleans-Metairie’s 20.2% is share of that metro; 23.0% is share of Hancock Whitney Bank’s own book.
Every market the bank books deposits in, shaded by the column the table is sorted by. Drag to pan, scroll or use the controls to zoom; the arrow keys move between markets.
Footprint map
Each shaded region is a market, not a state — CBSAs cross state lines, and rural markets are single counties drawn on top of the metro layer.
Shading: Bank deposits (current) (US dollars) · sequential ramp · 41 markets in view
Sequential ramp on slate with alpha, five quantile bins — this measure carries no direction.
Hancock Whitney Bank (cert 12441) · 41 markets · unfiltered · as of 22 Aug 2026, 03:35 UTC
Loading county geometry…
Click a market to open it. Scroll or pinch to zoom, drag to pan, double-click to zoom in, and the buttons in the corner do the same from the keyboard — Fit returns to the whole footprint. The map itself is one tab stop: Tab moves into it, the arrow keys move between neighbouring markets, Home and End jump to the first and last, Enter or Space selects, and Escape clears the selection.
Gulfport-Biloxi, MS is a growth market where the franchise is already established (Entrenched Leader (consolidating)).
Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.
Mobile, AL is a growth market where the franchise is already established (Entrenched Leader).
Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.
Lafayette, LA is a growth market where the franchise is already established (Entrenched Leader).
Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.
New Orleans-Metairie, LA scores below the national distribution on the growth composite.
A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.
Baton Rouge, LA scores below the national distribution on the growth composite.
A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.
Slidell-Mandeville-Covington, LA scores below the national distribution on the growth composite.
A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.
3 strengths · 3 watch items · 12 cited figures. Hover a figure to raise its row on the map and in the ranking table; select it to open that market in full.
Where would the next branch buy the most incremental share, given where the franchise is already entrenched?
0 claims dropped — every claim on screen resolved against the computed rows. The 12 figures above are the ones that survived that check.
Machine-generated from the computed figures shown above. Every number is calculated in Python and cited; the model interprets and never calculates. It is interpretation, not a statement about the institution’s condition or management.
Sorted client-side from the complete row set. Sort, filter, density and the selected market all live in the URL, so a shared link reopens exactly this view.
41 markets shown · sorted by Bank deposits (current) high to low · 40 columns hidden
CSV carries the sort, the visible columns and the filtered row set exactly as shown, plus a provenance header. XLSX and PowerPoint are the logged N6 waiver (P1-05).
| Row actionDetail | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New Orleans-Metairie, LA | 35380 | LA | Secondary Metro | Low | Entrenched Leader (consolidating) | $270.2m | 1.7% | $6.8bn | 20.2% | -97 bps | -1.33 | ||
| Baton Rouge, LA | 12940 | LA | Secondary Metro | Medium | Entrenched Leader | $169.6m | 5.5% | $3.7bn | 16.1% | +70 bps | -0.14 | ||
| Gulfport-Biloxi, MS | 25060 | MS | Secondary Metro | High | Entrenched Leader (consolidating) | $198.3m | 4.2% | $3.4bn | 41.2% | -655 bps | +0.46 | ||
| Slidell-Mandeville-Covington, LA | 43640 | LA | Secondary Metro | Medium | Entrenched Leader | $220.5m | 9.9% | $1.8bn | 22.8% | +368 bps | -0.20 | ||
| Mobile, AL | 33660 | AL | Secondary Metro | Medium | Entrenched Leader | $256.9m | 10.0% | $1.5bn | 15.2% | +308 bps | +0.11 | ||
| Lafayette, LA | 29180 | LA | Secondary Metro | Medium | Entrenched Leader | $142.5m | 8.9% | $1.3bn | 13.4% | -227 bps | +0.07 | ||
| Tampa-St. Petersburg-Clearwater, FL | 45300 | FL | Major Metro | High | Established - Mature | $144.2m | 8.2% | $1.0bn | 0.9% | +1 bps | +1.07 | ||
| Pensacola-Ferry Pass-Brent, FL | 37860 | FL | Secondary Metro | High | Entrenched Leader | $155.9m | 3.2% | $935.2m | 11.4% | -594 bps | +0.83 | ||
| Houston-Pasadena-The Woodlands, TX | 26420 | TX | Major Metro | High | Pulling Back | $166.0m | -0.1% | $829.9m | 0.3% | -5 bps | +0.73 | ||
| Houma-Bayou Cane-Thibodaux, LA | 26380 | LA | Small Metro | Low | Entrenched Leader | $134.4m | 4.8% | $806.3m | 15.2% | +242 bps | -0.45 | ||
| Crestview-Fort Walton Beach-Destin, FL | 18880 | FL | Secondary Metro | High | Entrenched Leader | $149.9m | 10.3% | $749.6m | 9.4% | +94 bps | +1.12 | ||
| Lake Charles, LA | 29340 | LA | Small Metro | Low | Entrenched Leader | $109.6m | 4.6% | $657.6m | 11.2% | -136 bps | -1.75 | ||
| North Port-Bradenton-Sarasota, FL | 35840 | FL | Secondary Metro | High | Established - Mature | $110.5m | 4.8% | $552.4m | 1.8% | -11 bps | +1.73 | ||
| Hammond, LA | 25220 | LA | Small Metro | High | Entrenched Leader | $108.6m | 12.2% | $543.1m | 15.5% | -226 bps | +0.34 | ||
| Panama City-Panama City Beach, FL | 37460 | FL | Small Metro | High | Entrenched Leader (consolidating) | $132.1m | 5.4% | $528.5m | 10.9% | -176 bps | +1.54 | ||
| Tallahassee, FL | 45220 | FL | Secondary Metro | High | Expanding | $170.8m | 8.9% | $512.3m | 6.5% | +172 bps | +0.44 | ||
| Morgan City, LA | 34020 | LA | Micropolitan | Low | Entrenched Leader (consolidating) | $219.9m | 4.2% | $439.8m | 32.6% | -27 bps | -0.85 | ||
| Picayune, MS | 38100 | MS | Micropolitan | Medium | Entrenched Leader (consolidating) | $218.2m | 4.0% | $436.5m | 41.6% | -548 bps | +0.29 | ||
| Jacksonville, FL | 27260 | FL | Major Metro | High | Established - Mature | $395.6m | 7.6% | $395.6m | 0.4% | +7 bps | +1.34 | ||
| Hattiesburg, MS | 25620 | MS | Small Metro | Medium | Entrenched Leader (consolidating) | $95.8m | 0.4% | $383.3m | 9.1% | -694 bps | -0.02 | ||
| Daphne-Fairhope-Foley, AL | 19300 | AL | Secondary Metro | High | Established - Mature | $88.2m | -1.0% | $264.5m | 4.0% | -149 bps | +1.89 | ||
| Dallas-Fort Worth-Arlington, TX | 19100 | TX | Major Metro | High | Established - Mature | $36.1m | 21.5% | $252.4m | 0.0% | +3 bps | +0.89 | ||
| Bogalusa, LA | 14220 | LA | Micropolitan | Medium | Entrenched Leader | $114.5m | 7.5% | $229.1m | 33.7% | +240 bps | +0.03 | ||
| Opelousas, LA | 36660 | LA | Micropolitan | Low | Entrenched Leader | $90.6m | 10.1% | $181.2m | 10.3% | +56 bps | -1.07 | ||
| Beaumont-Port Arthur, TX | 13140 | TX | Secondary Metro | Low | Established - Mature | $82.3m | 111.0% | $164.6m | 2.7% | +46 bps | -0.66 | ||
| Natchitoches, LA | 35060 | LA | Micropolitan | Low | Entrenched Leader (consolidating) | $127.8m | 1.0% | $127.8m | 9.0% | -499 bps | -0.52 | ||
| New Iberia, LA | 35340 | LA | Micropolitan | Low | Expanding | $118.8m | 18.0% | $118.8m | 6.9% | +283 bps | -1.12 | ||
| Jackson, MS | 27140 | MS | Secondary Metro | Medium | New Entrant | $114.3m | 23.4% | $114.3m | 2.1% | +207 bps | -0.15 | ||
| Butler County, Alabama | 01013 | AL | Rural | Medium | Entrenched Leader | $106.0m | 3.3% | $106.0m | 26.1% | -56 bps | -0.31 | ||
| Sabine Parish, Louisiana | 22085 | LA | Rural | Medium | Entrenched Leader (consolidating) | $42.8m | 2.9% | $85.6m | 11.6% | -276 bps | +0.13 | ||
| Evangeline Parish, Louisiana | 22039 | LA | Rural | Low | Entrenched Leader | $77.7m | -1.9% | $77.7m | 9.8% | -375 bps | -0.51 | ||
| Lakeland-Winter Haven, FL | 29460 | FL | Secondary Metro | High | Established - Mature | $77.0m | 54.1% | $77.0m | 0.5% | +6 bps | +1.81 | ||
| Jackson County, Florida | 12063 | FL | Rural | Medium | Entrenched Leader | $70.5m | 8.0% | $70.5m | 8.7% | -8 bps | +0.17 | ||
| Montgomery, AL | 33860 | AL | Secondary Metro | Medium | Pulling Back | $63.3m | -1.8% | $63.3m | 6.7% | -332 bps | -0.12 | ||
| San Antonio-New Braunfels, TX | 41700 | TX | Major Metro | High | New Entrant | $51.3m | 168.1% | $51.3m | 0.0% | +3 bps | +0.96 | ||
| Shreveport-Bossier City, LA | 43340 | LA | Secondary Metro | Low | New Entrant | $25.5m | 8.9% | $51.1m | 0.8% | +31 bps | -0.50 | ||
| Jefferson Davis County, Mississippi | 28065 | MS | Rural | Medium | Entrenched Leader | $36.6m | 6.2% | $36.6m | 33.4% | +711 bps | +0.14 | ||
| Tyler, TX | 46340 | TX | Secondary Metro | High | New Entrant | $20.7m | 5.1% | $20.7m | 0.2% | +0 bps | +0.52 | ||
| College Station-Bryan, TX | 17780 | TX | Secondary Metro | High | New Entrant | $4.1m | -2.4% | $4.1m | 0.1% | -2 bps | +0.55 | ||
| Austin-Round Rock-San Marcos, TX | 12420 | TX | Major Metro | High | New Entrant | $2.0m | 25.1% | $2.0m | 0.0% | +0 bps | +1.87 | ||
| Orlando-Kissimmee-Sanford, FL | 36740 | FL | Major Metro | High | Established - Mature | $0k | —— | $0k | 0.0% | +0 bps | +1.00 | ||
| Totals over 41 markets shown | $29.3bn | 65 counties · 193 offices |
Select a market — on the map, in the ranking table above, or through a figure cited in the brief — to see it in full here.
Every threshold, gate and vintage, generated with this bank’s own figures.
Hancock Whitney Bank (cert 12441) · 41 markets · unfiltered