ML
Market Lens
Bank market footprint
Pinnacle BankCOMPLETESOD 2025 · PEP Census PEP vintage-2025 · BEA BEA CAGDP9 2019-2024 · QCEW BLS QCEW 2019-2024 · CBSA 2023 OMB CBSA delineation
ACE HomeRun new analysis
ML_01Bank

Pinnacle Bank

Market Lens — bank market footprint analysis from FDIC Summary of Deposits (June 2025), Census PEP, BEA and BLS QCEW.

COMPLETETN81 marketsMethodology
ML_07AI executive summary
AI brief

A $96.0bn book; 58.1% of deposits sit in high-growth markets; the largest market is 22.5% of the book; 21 high-growth markets are losing share.

Generated 22 Aug 2026, 03:35 UTC · drafted over all 81 markets · 12 citations, every one resolved against the computed rows

ML_02Book
Book
$96.0bn

81 markets

In high-growth markets

47 of 81

Largest position
Top 5
52% of book

Deposits are this bank’s pro forma SOD book in each market, not market size. Nashville-Davidson’s 23.4% is share of that metro; 22.5% is share of Pinnacle Bank’s own book.

ML_03Footprint map

Where the deposits are

Every market the bank books deposits in, shaded by the column the table is sorted by. Drag to pan, scroll or use the controls to zoom; the arrow keys move between markets.

Footprint map

Each shaded region is a market, not a state — CBSAs cross state lines, and rural markets are single counties drawn on top of the metro layer.

Shading: Bank deposits (current) (US dollars) · sequential ramp · 81 markets in view

  • Highest$1.1bn to $21.6bn17 markets
  • Band 4$452.8m to <$1.1bn16 markets
  • Band 3$274.1m to <$452.8m16 markets
  • Band 2$112.3m to <$274.1m16 markets
  • Lowest$0k to <$112.3m16 markets
  • No datano value for this measure0 markets
  • Hatchedlimited-service offices in the market28 markets

Sequential ramp on slate with alpha, five quantile bins — this measure carries no direction.

Pinnacle Financial Partners (35583 pro forma cert 873) · 81 markets · unfiltered · as of 22 Aug 2026, 03:37 UTC

Loading county geometry…

Click a market to open it. Scroll or pinch to zoom, drag to pan, double-click to zoom in, and the buttons in the corner do the same from the keyboard — Fit returns to the whole footprint. The map itself is one tab stop: Tab moves into it, the arrow keys move between neighbouring markets, Home and End jump to the first and last, Enter or Space selects, and Escape clears the selection.

ML_07AAI strengths & watch items
Strength

Nashville-Davidson--Murfreesboro--Franklin, TN is a growth market where the franchise is already established (Entrenched Leader).

Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.

Strength

Atlanta-Sandy Springs-Roswell, GA is a growth market where the franchise is already established (Expanding).

Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.

Strength

Birmingham, AL is a growth market where the franchise is already established (Entrenched Leader).

Deposit share compounds where population and income are growing: the same branch network gathers a larger book each year without new capital expenditure.

Watch

Columbus, GA-AL scores below the national distribution on the growth composite.

A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.

Watch

Memphis, TN-MS-AR scores below the national distribution on the growth composite.

A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.

Watch

Washington-Arlington-Alexandria, DC-VA-MD-WV scores below the national distribution on the growth composite.

A shrinking or flat market makes share gains a zero-sum fight for the same deposits, which shows up as price competition before it shows up in volume.

3 strengths · 3 watch items · 12 cited figures. Hover a figure to raise its row on the map and in the ranking table; select it to open that market in full.

ML_07BCaveats
Strategic question

Where would the next branch buy the most incremental share, given where the franchise is already entrenched?

Caveatsfrom the run’s own data flags
  • Deposit shares are Summary of Deposits book values as of the June survey date and follow the booking office, not the customer.
  • Markets flagged in data_flags carry a stated caveat in the row.
Claims dropped

0 claims dropped — every claim on screen resolved against the computed rows. The 12 figures above are the ones that survived that check.

Machine-generated from the computed figures shown above. Every number is calculated in Python and cited; the model interprets and never calculates. It is interpretation, not a statement about the institution’s condition or management.

GrowthShare
Size

Showing 81 of 81 markets · sorted by Bank deposits (current), highest first · 40 columns hidden

Rows are comfortable — the density toggle sits on the table, with the export controls.
ML_04Ranked markets

Every market, ranked

Sorted client-side from the complete row set. Sort, filter, density and the selected market all live in the URL, so a shared link reopens exactly this view.

81 markets shown · sorted by Bank deposits (current) high to low · 40 columns hidden

CSV carries the sort, the visible columns and the filtered row set exactly as shown, plus a provenance header. XLSX and PowerPoint are the logged N6 waiver (P1-05).

Markets ranked by Bank deposits (current), highest first. 81 markets. The last row is a total over the markets shown.
Row actionDetail
Nashville-Davidson--Murfreesboro--Franklin, TN34980TNMajor MetroHighEntrenched LeaderEntrenched Leader; share 23.4% (+488bps 5yr); 38 branches (+1 5yr); entered 2001; CAUTION: $8.3bn booked OUT of offices here and $15.3bn booked IN to offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$617.9mDeposits, Nashville-Davidson--Murfreesboro--Franklin, TN: $5.6bn in 2016 rising to $21.6bn in 202516.2%$21.6bn23.4%+488 bps+1.33
Atlanta-Sandy Springs-Roswell, GA12060GAMajor MetroMediumExpandingExpanding; share 6.5% (+289bps 5yr); 47 branches (+1 5yr); entered 1994; CAUTION: $7.3bn booked IN to offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$326.2mDeposits, Atlanta-Sandy Springs-Roswell, GA: $4.6bn in 2016 rising to $15.3bn in 202514.4%$15.3bn6.5%+289 bps+0.19
Columbus, GA-AL17980AL|GASecondary MetroLowEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 60.9% (-1248bps 5yr); 14 branches (-2 5yr); entered 1994; via 2026 merger; CAUTION: $7.7bn booked OUT of offices here and $4.2bn booked IN to offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$518.2mDeposits, Columbus, GA-AL: $4.3bn in 2016 rising to $5.7bn in 20253.3%$5.7bn60.9%-1,248 bps-0.55
Birmingham, AL13820ALMajor MetroMediumEntrenched LeaderEntrenched Leader; share 8.3% (+320bps 5yr); 15 branches (+1 5yr); entered 2010$293.6mDeposits, Birmingham, AL: $1.8bn in 2016 rising to $4.1bn in 20259.9%$4.1bn8.3%+320 bps+0.07
Knoxville, TN28940TNSecondary MetroHighEntrenched LeaderEntrenched Leader; share 14.2% (+231bps 5yr); 7 branches (+0 5yr); entered 2007$480.5mDeposits, Knoxville, TN: $856.2m in 2016 rising to $3.4bn in 202516.4%$3.4bn14.2%+231 bps+1.17
Miami-Fort Lauderdale-West Palm Beach, FL33100FLMajor MetroHighPulling BackPulling Back; share 0.9% (-63bps 5yr); 18 branches (-3 5yr); entered 2019; via 2026 merger; CAUTION: $1.0bn booked IN to offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$164.3mDeposits, Miami-Fort Lauderdale-West Palm Beach, FL: $4.3bn in 2019 falling to $3.0bn in 2025-6.1%$3.0bn0.9%-63 bps+0.48
Chattanooga, TN-GA16860GA|TNSecondary MetroHighEntrenched LeaderEntrenched Leader; share 19.5% (+536bps 5yr); 5 branches (-1 5yr); entered 2010$419.9mDeposits, Chattanooga, TN-GA: $770.0m in 2016 rising to $2.5bn in 202514.1%$2.5bn19.5%+536 bps+0.43
Memphis, TN-MS-AR32820MS|TNMajor MetroLowExpandingExpanding; share 7.8% (+392bps 5yr); 7 branches (+1 5yr); entered 2010$352.6mDeposits, Memphis, TN-MS-AR: $471.0m in 2016 rising to $2.5bn in 202520.2%$2.5bn7.8%+392 bps-0.55
Tampa-St. Petersburg-Clearwater, FL45300FLMajor MetroHighEstablished - MatureEstablished - Mature; share 1.9% (+37bps 5yr); 14 branches (-2 5yr); entered 2010; via 2026 merger$168.4mDeposits, Tampa-St. Petersburg-Clearwater, FL: $741.7m in 2016 rising to $2.4bn in 202513.7%$2.4bn1.9%+37 bps+1.07
Washington-Arlington-Alexandria, DC-VA-MD-WV47900MD|VAMajor MetroMediumNew EntrantNew Entrant; share 1.1% (+112bps 5yr); 3 branches (+3 5yr); entered 2023; CAUTION: $2.1bn booked IN to offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$547.8mDeposits, Washington-Arlington-Alexandria, DC-VA-MD-WV: $637.7m in 2023 rising to $2.2bn in 202585.4%$2.2bn1.1%+112 bps-0.27
Charleston-North Charleston, SC16700SCSecondary MetroHighEntrenched LeaderEntrenched Leader; share 9.4% (+99bps 5yr); 18 branches (-1 5yr); entered 2010$127.4mDeposits, Charleston-North Charleston, SC: $729.2m in 2016 rising to $2.2bn in 202512.9%$2.2bn9.4%+99 bps+1.29
Greensboro-High Point, NC24660NCSecondary MetroMediumEntrenched LeaderEntrenched Leader; share 14.4% (+245bps 5yr); 13 branches (+0 5yr); entered 2017$195.0mDeposits, Greensboro-High Point, NC: $1.2bn in 2017 rising to $2.1bn in 20257.1%$2.1bn14.4%+245 bps+0.20
Charlotte-Concord-Gastonia, NC-SC16740NC|SCMajor MetroHighExpandingExpanding; share 0.4% (+6bps 5yr); 11 branches (+3 5yr); entered 2010$180.5mDeposits, Charlotte-Concord-Gastonia, NC-SC: $41.5m in 2016 rising to $2.0bn in 202553.7%$2.0bn0.4%+6 bps+1.10
Columbia, SC17900SCSecondary MetroHighExpandingExpanding; share 6.1% (+69bps 5yr); 9 branches (-1 5yr); entered 2010; via 2026 merger$178.7mDeposits, Columbia, SC: $1.0bn in 2016 rising to $1.6bn in 20255.4%$1.6bn6.1%+69 bps+0.52
Huntsville, AL26620ALSecondary MetroHighEntrenched LeaderEntrenched Leader; share 12.4% (+368bps 5yr); 6 branches (+1 5yr); entered 2010$252.0mDeposits, Huntsville, AL: $557.8m in 2016 rising to $1.5bn in 202511.7%$1.5bn12.4%+368 bps+1.52
Athens-Clarke County, GA12020GASmall MetroHighEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 24.3% (-351bps 5yr); 6 branches (-2 5yr); entered 2010; via 2026 merger$233.5mDeposits, Athens-Clarke County, GA: $882.8m in 2016 rising to $1.4bn in 20255.3%$1.4bn24.3%-351 bps+0.33
Orlando-Kissimmee-Sanford, FL36740FLMajor MetroHighEstablished - MatureEstablished - Mature; share 2.0% (+11bps 5yr); 6 branches (+0 5yr); entered 2015; via 2026 merger$187.0mDeposits, Orlando-Kissimmee-Sanford, FL: $28.8m in 2016 rising to $1.1bn in 202550.2%$1.1bn2.0%+11 bps+0.99
Winston-Salem, NC49180NCSecondary MetroMediumEntrenched LeaderEntrenched Leader; share 8.4% (-18bps 5yr); 6 branches (+0 5yr); entered 2017; CAUTION: $0.4bn booked IN to offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$185.1mDeposits, Winston-Salem, NC: $1.8bn in 2017 falling to $1.1bn in 2025-5.7%$1.1bn8.4%-18 bps+0.22
Pensacola-Ferry Pass-Brent, FL37860FLSecondary MetroHighEntrenched LeaderEntrenched Leader; share 13.3% (+214bps 5yr); 7 branches (-1 5yr); entered 2010; via 2026 merger$155.3mDeposits, Pensacola-Ferry Pass-Brent, FL: $567.4m in 2016 rising to $1.1bn in 20257.5%$1.1bn13.3%+214 bps+0.83
Raleigh-Cary, NC39580NCMajor MetroHighExpandingExpanding; share 0.9% (-57bps 5yr); 6 branches (+2 5yr); entered 2017$154.7mDeposits, Raleigh-Cary, NC: $168.4m in 2017 rising to $928.3m in 202523.8%$928.3m0.9%-57 bps+1.54
Roanoke, VA40220VASecondary MetroMediumEntrenched LeaderEntrenched Leader; share 13.3% (+186bps 5yr); 8 branches (+0 5yr); entered 2017$127.3mDeposits, Roanoke, VA: $510.2m in 2017 rising to $890.8m in 20257.2%$890.8m13.3%+186 bps-0.04
Montgomery, AL33860ALSecondary MetroMediumEntrenched LeaderEntrenched Leader; share 10.8% (-83bps 5yr); 3 branches (+0 5yr); entered 2010; via 2026 merger$293.9mDeposits, Montgomery, AL: $619.0m in 2016 rising to $881.8m in 20254.0%$881.8m10.8%-83 bps-0.12
Myrtle Beach-Conway-North Myrtle Beach, SC34820SCSecondary MetroHighEstablished - MatureEstablished - Mature; share 7.3% (-16bps 5yr); 6 branches (+0 5yr); entered 2010$145.9mDeposits, Myrtle Beach-Conway-North Myrtle Beach, SC: $314.0m in 2016 rising to $875.4m in 202512.1%$875.4m7.3%-16 bps+2.18
Statesboro, GA44340GAMicropolitanHighEntrenched LeaderEntrenched Leader; share 40.8% (+593bps 5yr); 3 branches (+0 5yr); entered 2010; via 2026 merger$269.8mDeposits, Statesboro, GA: $347.8m in 2016 rising to $809.5m in 20259.8%$809.5m40.8%+593 bps+1.05
Crestview-Fort Walton Beach-Destin, FL18880FLSecondary MetroHighEntrenched LeaderEntrenched Leader; share 15.8% (+127bps 5yr); 5 branches (-3 5yr); entered 2010; via 2026 merger$161.3mDeposits, Crestview-Fort Walton Beach-Destin, FL: $515.2m in 2016 rising to $806.5m in 20255.1%$806.5m15.8%+127 bps+1.12
Jacksonville, FL27260FLMajor MetroHighExpandingExpanding; share 0.7% (+6bps 5yr); 7 branches (+2 5yr); entered 2010$114.9mDeposits, Jacksonville, FL: $389.7m in 2016 rising to $804.4m in 20258.4%$804.4m0.7%+6 bps+1.34
Warner Robins, GA47580GASmall MetroMediumEntrenched LeaderEntrenched Leader; share 25.1% (+130bps 5yr); 4 branches (-1 5yr); entered 2010; via 2026 merger$174.2mDeposits, Warner Robins, GA: $380.6m in 2016 rising to $696.8m in 20256.9%$696.8m25.1%+130 bps+0.26
Greenville-Anderson-Greer, SC24860SCMajor MetroHighEstablished - MatureEstablished - Mature; share 3.3% (+28bps 5yr); 7 branches (-1 5yr); entered 2010$115.2mDeposits, Greenville-Anderson-Greer, SC: $182.2m in 2016 rising to $691.0m in 202516.0%$691.0m3.3%+28 bps+0.71
Naples-Marco Island, FL34940FLSecondary MetroHighPulling BackPulling Back; share 3.0% (-79bps 5yr); 3 branches (-1 5yr); entered 2010; via 2026 merger$189.8mDeposits, Naples-Marco Island, FL: $60.8m in 2016 rising to $569.3m in 202528.2%$569.3m3.0%-79 bps+1.72
Valdosta, GA46660GASmall MetroMediumEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 17.8% (-639bps 5yr); 3 branches (-1 5yr); entered 2010; via 2026 merger$185.4mDeposits, Valdosta, GA: $408.7m in 2016 rising to $556.3m in 20253.5%$556.3m17.8%-639 bps-0.28
Tuscaloosa, AL46220ALSecondary MetroLowEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 12.2% (-40bps 5yr); 3 branches (-2 5yr); entered 2010; via 2026 merger$184.4mDeposits, Tuscaloosa, AL: $451.8m in 2016 rising to $553.3m in 20252.3%$553.3m12.2%-41 bps-0.37
Cleveland, TN17420TNSmall MetroHighEntrenched LeaderEntrenched Leader; share 19.9% (+1113bps 5yr); 1 branches (+0 5yr); entered 2016$512.3mDeposits, Cleveland, TN: $127.0m in 2016 rising to $512.3m in 202516.8%$512.3m19.9%+1,113 bps+0.51
Savannah, GA42340GASecondary MetroHighPulling BackPulling Back; share 5.7% (-88bps 5yr); 3 branches (-1 5yr); entered 2010; via 2026 merger$150.9mDeposits, Savannah, GA: $344.3m in 2016 rising to $452.8m in 20253.1%$452.8m5.7%-88 bps+0.85
North Port-Bradenton-Sarasota, FL35840FLSecondary MetroHighEstablished - MatureEstablished - Mature; share 1.5% (-131bps 5yr); 6 branches (+0 5yr); entered 2010; via 2026 merger$73.5mDeposits, North Port-Bradenton-Sarasota, FL: $216.0m in 2016 rising to $441.3m in 20258.3%$441.3m1.5%-131 bps+1.73
LaGrange, GA-AL29300GAMicropolitanHighEntrenched LeaderEntrenched Leader; share 26.8% (+14bps 5yr); 2 branches (-1 5yr); entered 2010; via 2026 merger$214.0mDeposits, LaGrange, GA-AL: $227.6m in 2016 rising to $428.0m in 20257.3%$428.0m26.8%+15 bps+0.47
Tifton, GA45700GAMicropolitanMediumEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 31.3% (-291bps 5yr); 1 branches (-1 5yr); entered 2010; via 2026 merger$410.3mDeposits, Tifton, GA: $335.9m in 2016 rising to $410.3m in 20252.2%$410.3m31.3%-291 bps-0.01
Sumter, SC44940SCSmall MetroLowEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 32.9% (-340bps 5yr); 2 branches (-1 5yr); entered 2010; via 2026 merger$195.5mDeposits, Sumter, SC: $297.6m in 2016 rising to $391.0m in 20253.1%$391.0m32.9%-340 bps-0.37
Cape Coral-Fort Myers, FL15980FLSecondary MetroHighEstablished - MatureEstablished - Mature; share 1.7% (-78bps 5yr); 4 branches (-1 5yr); entered 2010; via 2026 merger$95.9mDeposits, Cape Coral-Fort Myers, FL: $27.8m in 2016 rising to $383.7m in 202533.9%$383.7m1.7%-78 bps+1.41
Tallahassee, FL45220FLSecondary MetroHighEstablished - MatureEstablished - Mature; share 4.4% (+21bps 5yr); 4 branches (+0 5yr); entered 2010; via 2026 merger$87.9mDeposits, Tallahassee, FL: $272.9m in 2016 rising to $351.5m in 20252.9%$351.5m4.4%+21 bps+0.44
Albany, GA10500GASmall MetroLowEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 13.2% (-283bps 5yr); 3 branches (-1 5yr); entered 2010; via 2026 merger$175.7mDeposits, Albany, GA: $263.5m in 2016 rising to $351.4m in 20253.2%$351.4m13.2%-283 bps-0.45
Calhoun, GA15660GAMicropolitanHighEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 31.5% (-424bps 5yr); 1 branches (-1 5yr); entered 2010; via 2026 merger$341.4mDeposits, Calhoun, GA: $287.6m in 2016 rising to $341.4m in 20251.9%$341.4m31.5%-424 bps+0.76
Augusta-Richmond County, GA-SC12260GASecondary MetroMediumEstablished - MatureEstablished - Mature; share 4.3% (+7bps 5yr); 2 branches (-1 5yr); entered 2010; via 2026 merger$167.3mDeposits, Augusta-Richmond County, GA-SC: $180.3m in 2016 rising to $334.6m in 20257.1%$334.6m4.3%+7 bps-0.10
Durham-Chapel Hill, NC20500NCSecondary MetroHighExpandingExpanding; share 2.0% (+64bps 5yr); 3 branches (+0 5yr); entered 2017$81.4mDeposits, Durham-Chapel Hill, NC: $262.4m in 2017 rising to $325.8m in 20252.7%$325.8m2.0%+64 bps+0.86
Enterprise, AL21460ALMicropolitanHighEntrenched LeaderEntrenched Leader; share 27.7% (+378bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$308.3mDeposits, Enterprise, AL: $127.6m in 2016 rising to $308.3m in 202510.3%$308.3m27.7%+378 bps+0.86
Thomasville, GA45620GAMicropolitanHighEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 14.5% (-432bps 5yr); 3 branches (-1 5yr); entered 2010; via 2026 merger$151.5mDeposits, Thomasville, GA: $287.4m in 2016 rising to $303.0m in 20250.6%$303.0m14.5%-432 bps+0.43
Port St. Lucie, FL38940FLSecondary MetroHighEstablished - MatureEstablished - Mature; share 2.1% (-84bps 5yr); 3 branches (+0 5yr); entered 2019; via 2026 merger$94.0mDeposits, Port St. Lucie, FL: $370.4m in 2019 falling to $281.9m in 2025-4.4%$281.9m2.1%-84 bps+2.00
Punta Gorda, FL39460FLSmall MetroHighEstablished - MatureEstablished - Mature; share 4.9% (-287bps 5yr); 3 branches (+0 5yr); entered 2019; via 2026 merger$93.5mDeposits, Punta Gorda, FL: $439.6m in 2019 falling to $280.6m in 2025-7.2%$280.6m4.9%-287 bps+2.33
Spartanburg, SC43900SCSecondary MetroHighEstablished - MatureEstablished - Mature; share 4.6% (+14bps 5yr); 2 branches (-1 5yr); entered 2010$140.2mDeposits, Spartanburg, SC: $143.3m in 2016 rising to $280.4m in 20257.7%$280.4m4.6%+14 bps+1.05
Rome, GA40660GASmall MetroMediumEntrenched Leader (consolidating)Entrenched Leader (consolidating); share 11.9% (-698bps 5yr); 1 branches (-1 5yr); entered 2010; via 2026 merger$274.1mDeposits, Rome, GA: $273.2m in 2016 rising to $274.1m in 20250.0%$274.1m11.9%-698 bps-0.08
Brunswick-St. Simons, GA15260GASmall MetroHighEntrenched LeaderEntrenched Leader; share 9.1% (-253bps 5yr); 3 branches (+0 5yr); entered 2010; via 2026 merger$134.8mDeposits, Brunswick-St. Simons, GA: $273.5m in 2016 falling to $269.6m in 2025-0.2%$269.6m9.1%-253 bps+0.79
Louisville/Jefferson County, KY-IN31140KYMajor MetroMediumNew EntrantNew Entrant; share 0.8% (+83bps 5yr); 1 branches (+1 5yr); entered 2024$262.7mDeposits, Louisville/Jefferson County, KY-IN: $48.6m in 2024 rising to $262.7m in 2025440.9%$262.7m0.8%+83 bps+0.07
Dalton, GA19140GASmall MetroMediumEntrenched LeaderEntrenched Leader; share 8.4% (-118bps 5yr); 2 branches (+0 5yr); entered 2010; via 2026 merger$127.5mDeposits, Dalton, GA: $205.0m in 2016 rising to $255.0m in 20252.5%$255.0m8.4%-118 bps-0.13
Albemarle, NC10620NCMicropolitanHighEntrenched LeaderEntrenched Leader; share 16.0% (-598bps 5yr); 2 branches (+0 5yr); entered 2017$117.5mDeposits, Albemarle, NC: $216.5m in 2017 rising to $234.9m in 20251.0%$234.9m16.0%-598 bps+1.31
Deltona-Daytona Beach-Ormond Beach, FL19660FLSecondary MetroHighNew EntrantNew Entrant; share 1.8% (-142bps 5yr); 2 branches (+0 5yr); entered 2019; via 2026 merger$109.7mDeposits, Deltona-Daytona Beach-Ormond Beach, FL: $442.1m in 2019 falling to $219.4m in 2025-11.0%$219.4m1.8%-142 bps+1.43
Americus, GA11140GAMicropolitanLowEntrenched LeaderEntrenched Leader; share 19.0% (-978bps 5yr); 2 branches (+0 5yr); entered 2010; via 2026 merger$190.4mDeposits, Americus, GA: $170.5m in 2016 rising to $190.4m in 20251.2%$190.4m19.0%-978 bps-1.28
Dothan, AL20020ALSmall MetroMediumEstablished - MatureEstablished - Mature; share 5.5% (+49bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$189.4mDeposits, Dothan, AL: $75.7m in 2016 rising to $189.4m in 202510.7%$189.4m5.5%+49 bps+0.19
Bowling Green, KY14540KYSmall MetroHighNew EntrantNew Entrant; share 4.4% (+442bps 5yr); 1 branches (+1 5yr); entered 2023$172.9mDeposits, Bowling Green, KY: $72.4m in 2023 rising to $172.9m in 202554.5%$172.9m4.4%+442 bps+0.99
Shelbyville, TN43180TNMicropolitanHighEntrenched LeaderEntrenched Leader; share 13.7% (+328bps 5yr); 1 branches (+0 5yr); entered 2006$172.4mDeposits, Shelbyville, TN: $60.1m in 2016 rising to $172.4m in 202512.4%$172.4m13.7%+328 bps+1.17
Hilton Head Island-Bluffton-Port Royal, SC25940SCSmall MetroHighEstablished - MatureEstablished - Mature; share 2.6% (-55bps 5yr); 3 branches (+0 5yr); entered 2010$55.9mDeposits, Hilton Head Island-Bluffton-Port Royal, SC: $95.9m in 2016 rising to $167.7m in 20256.4%$167.7m2.6%-55 bps+1.39
Hart County, Georgia13147GARuralHighEntrenched LeaderEntrenched Leader; share 28.4% (+258bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$156.0mDeposits, Hart County, Georgia: $83.0m in 2016 rising to $156.0m in 20257.3%$156.0m28.4%+258 bps+1.05
Burlington, NC15500NCSmall MetroHighExpandingExpanding; share 5.3% (+257bps 5yr); 1 branches (+0 5yr); entered 2017$143.3mDeposits, Burlington, NC: $43.7m in 2017 rising to $143.3m in 202516.0%$143.3m5.3%+257 bps+0.73
Macon-Bibb County, GA31420GASmall MetroLowExpandingExpanding; share 3.0% (+120bps 5yr); 2 branches (+1 5yr); entered 2013; via 2026 merger$64.6mDeposits, Macon-Bibb County, GA: $37.1m in 2019 rising to $129.2m in 202523.1%$129.2m3.0%+120 bps-0.42
Candler County, Georgia13043GARuralMediumEntrenched LeaderEntrenched Leader; share 42.7% (+432bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$122.4mDeposits, Candler County, Georgia: $52.7m in 2016 rising to $122.4m in 20259.8%$122.4m42.7%+432 bps-0.04
Ozark, AL37120ALMicropolitanMediumEntrenched LeaderEntrenched Leader; share 26.4% (+367bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$113.7mDeposits, Ozark, AL: $63.2m in 2016 rising to $113.7m in 20256.7%$113.7m26.4%+367 bps-0.07
Lee County, South Carolina45061SCRuralLowEntrenched LeaderEntrenched Leader; share 60.0% (+647bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$112.3mDeposits, Lee County, South Carolina: $64.7m in 2016 rising to $112.3m in 20256.3%$112.3m60.0%+647 bps-0.41
Clarendon County, South Carolina45027SCRuralMediumEntrenched LeaderEntrenched Leader; share 23.4% (-212bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$111.5mDeposits, Clarendon County, South Carolina: $74.7m in 2016 rising to $111.5m in 20254.6%$111.5m23.4%-212 bps+0.32
Clewiston, FL17500FLMicropolitanHighEntrenched LeaderEntrenched Leader; share 15.1% (-225bps 5yr); 1 branches (+0 5yr); entered 2019; via 2026 merger$99.9mDeposits, Clewiston, FL: $85.6m in 2019 rising to $99.9m in 20252.6%$99.9m15.1%-225 bps+1.22
Florence, SC22500SCSmall MetroMediumEstablished - MatureEstablished - Mature; share 2.8% (-76bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$95.9mDeposits, Florence, SC: $85.1m in 2016 rising to $95.9m in 20251.3%$95.9m2.8%-76 bps-0.19
Kingsland, GA28680GAMicropolitanHighEntrenched LeaderEntrenched Leader; share 17.9% (-591bps 5yr); 1 branches (+0 5yr); entered 2010; via 2026 merger$87.9mDeposits, Kingsland, GA: $56.3m in 2016 rising to $87.9m in 20255.1%$87.9m17.9%-591 bps+0.93
Lynchburg, VA31340VASecondary MetroMediumExpandingExpanding; share 4.6% (+381bps 5yr); 2 branches (+1 5yr); entered 2020$85.5mDeposits, Lynchburg, VA: $12.1m in 2020 rising to $85.5m in 202548.0%$85.5m4.6%+381 bps-0.14
Palm Bay-Melbourne-Titusville, FL37340FLSecondary MetroHighNew EntrantNew Entrant; share 0.7% (-90bps 5yr); 1 branches (-1 5yr); entered 2019; via 2026 merger; CAUTION: $0.1bn booked OUT of offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$81.3mDeposits, Palm Bay-Melbourne-Titusville, FL: $248.6m in 2019 falling to $81.3m in 2025-17.0%$81.3m0.7%-90 bps+1.50
Mobile, AL33660ALSecondary MetroMediumEstablished - MatureEstablished - Mature; share 0.7% (+10bps 5yr); 1 branches (-1 5yr); entered 2010; via 2026 merger; CAUTION: $0.0bn booked OUT of offices here between the 2020 and 2025 surveys (office-level book relocation, see methodology 8.6) -- check whether the move was intra-market (share unaffected) or cross-market (share delta is partly a booking change, not an operating result) before reading this label$73.5mDeposits, Mobile, AL: $68.6m in 2016 rising to $73.5m in 20250.8%$73.5m0.7%+10 bps+0.11
Asheville, NC11700NCSecondary MetroHighEstablished - MatureEstablished - Mature; share 0.8% (+20bps 5yr); 1 branches (+0 5yr); entered 2017$62.4mDeposits, Asheville, NC: $18.7m in 2017 rising to $62.4m in 202516.2%$62.4m0.8%+20 bps+0.44
Baltimore-Columbia-Towson, MD12580MDMajor MetroLowNew EntrantNew Entrant; share 0.6% (+58bps 5yr); 1 branches (+1 5yr); entered 2024$55.5mDeposits, Baltimore-Columbia-Towson, MD: $85.7m in 2024 falling to $55.5m in 2025-35.2%$55.5m0.6%+58 bps-0.34
Sebastian-Vero Beach-West Vero Corridor, FL42680FLSmall MetroHighNew EntrantNew Entrant; share 0.8% (-66bps 5yr); 1 branches (+0 5yr); entered 2019; via 2026 merger$46.2mDeposits, Sebastian-Vero Beach-West Vero Corridor, FL: $124.2m in 2019 falling to $46.2m in 2025-15.2%$46.2m0.8%-66 bps+1.22
Daphne-Fairhope-Foley, AL19300ALSecondary MetroHighEstablished - MatureEstablished - Mature; share 0.5% (-64bps 5yr); 1 branches (+0 5yr); entered 2010$17.6mDeposits, Daphne-Fairhope-Foley, AL: $57.0m in 2016 falling to $35.3m in 2025-5.2%$35.3m0.5%-64 bps+1.88
Decatur, AL19460ALSmall MetroMediumNew EntrantNew Entrant; share 0.0% (+0bps 5yr); 0 branches (+0 5yr); entered n/a$0k$0k0.0%+0 bps+0.23
Dallas-Fort Worth-Arlington, TX19100TXMajor MetroHighLimited-Service FootholdLimited-Service Foothold; share n/a (n/a bps 5yr); 0 branches (+0 5yr); entered n/a$0k+0.88
Evansville, IN21780INSecondary MetroMediumLimited-Service FootholdLimited-Service Foothold; share n/a (n/a bps 5yr); 0 branches (+0 5yr); entered n/a$0k-0.22
Greenville, NC24780NCSmall MetroMediumLimited-Service FootholdLimited-Service Foothold; share n/a (n/a bps 5yr); 0 branches (+0 5yr); entered n/a$0k+0.13
Los Angeles-Long Beach-Anaheim, CA31080CAMajor MetroLowLimited-Service FootholdLimited-Service Foothold; share n/a (n/a bps 5yr); 0 branches (+0 5yr); entered n/a$0k-0.69
Totals over 81 markets shown$96.0bn142 counties · 428 offices
ML_06Market detail

One market, in full

Select a market — on the map, in the ranking table above, or through a figure cited in the brief — to see it in full here.

ML_09Methodology & basis

How these numbers were produced

Every threshold, gate and vintage, generated with this bank’s own figures.

Pinnacle Financial Partners (35583 pro forma cert 873) · 81 markets · unfiltered

Read the methodology